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How do you see views on facebook videos

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SEE VIDEO BY TOPIC: How To Retarget Facebook Video Views

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SEE VIDEO BY TOPIC: How to Get More Views on Facebook Video 🔥 [6 FREE EASY HACKS]

How to Improve Your Facebook Videos With Facebook Video Insights

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Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.

For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over million page likes. These pages uploaded 5, native videos and got million total views. What is stopping brands from getting into video production? Part of the reasoning might lie behind the difficulty of producing video content, as noted in our Facebook video production with free tools piece. As said earlier, you are definitely not behind much and have a great opportunity to get ahead by creating a video content plan and a budget today.

These are the 12 video heroes in our study. Maybe not so surprising is that Red Bull is in the lead with videos uploaded in the period of our analysis. Do visit these pages, explore their videos and get inspired for your own video efforts. One of the reasons why some content creators stay away from Facebook video is that they cannot monetise Facebook video like they can on YouTube. Yet, the transition we can already note with brands moving away from YouTube and posting more active content on Facebook video with the new video monetization program introduced by Facebook in In fact, after the boycott, you could see efforts from YouTube creators and other online influencers transition their content towards Facebook video.

Facebook also intends to expand its monetization towards other countries, which might largely affect the popularity of the Facebook video platforms. Currently, the eligible publishers monetization program is primarily available in the U.

However, soon content creators from all over the world will have the revenue share on top of the access to the large Facebook audience and the 4 billion daily views. The pages that we looked at in our study got just over million videos views in total.

The average number of views per video was 38, and this was 7. Facebook videos are autoplayed in news feeds and all views are counted, including those that come to life as people scroll through their news feeds. Are these videos affected by banner blindness-like symptoms with people tuning them out completely? How many of your video views are actually people watching your content? The average view duration was It will be interesting to see if this will have any effect.

Might it be because of the autoplay? These videos start playing in news feeds as people scroll through, and there could be a number of reasons why many people are neither willing nor ready to engage with them on a deeper level.

Your challenge is to get people to keep watching. Do keep your videos relevant, interesting and as short as possible. Preferably under 30 seconds. Under 20 seconds would be even better. These views are more meaningful for brands in order to determine the interest and engagement there is on their videos. Users actually need to click to play the video with sound which is a strong sign of content relevance and interest compared to the default autoplay view figure.

It looks to be that the vast majority of video views on Facebook come from people scrolling through their news feed. We can conclude that videos shorter than 30 seconds are viewed for longer. Further, they also get a larger number of people clicking on them to turn on the sound compared to the average video. These numbers are similar to the numbers of pages using Facebook advertising to boost their content reach Paid ads might be something for you to consider, but how engaging are the paid video views really?

This number shows more accurately how compelling your video is with the audience that views it. Paid views are less likely than organic views to finish the full video. This might be the reason that Facebook is introducing the option for advertisers to pay per video view only after 10 seconds have been watched. Right now advertisers are paying for all views, including those that just scroll past the video in their feeds.

The average engagement rate likes, comments, shares, clicks for Facebook videos was at 5. Most people are silent engagers. Only 4. This explains why Facebook announced changes in the way their algorithm determines which videos will surface to the top of news feeds. Actions people take on videos such as turning on sound, turning the volume up, enabling high definition or making the video full screen are now part of the algorithm. This is on top of recent changes that incorporated video views and the time spent watching the video into the algorithm.

You could beat your competitors and get extra reach by making and uploading optimised videos. What are you waiting for? Most videos are viewed via autoplay only. Have an inviting thumbnail and work on attracting your viewer in the first few seconds to get them curious enough to click-to-play sound.

You videos should make sense without sound too. Add subtitles. Share short, teaser videos natively on Facebook with calls-to-action to watch the full video on YouTube. We hope these Facebook Video facts have inspired you to pursue brand video content far more passionately. Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years.

Facebook attacks YouTube: You can soon monetise your native videos. People only watched a third of a video on average. The average length of a video was Modern times bring more silent views: Autoplay dominates Clicked-to-Play. The silent engagers are the majority. What are the key takeaways brands can learn from this?

Most brands are not active in video.

Are People Really Watching Your Facebook Videos?

Want to increase engagement, longevity, and exposure of your Facebook videos? To view and analyze your video metrics in Facebook Page Insights , log into Facebook , head to your page , and click the Insights tab at the top of the page. Then select Videos on the left.

Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.

Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format.

What counts as a video view? A refresher on how social platforms calculate video ad views

The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos? Hypothesis: The real number of viewers of Facebook videos is less than half of the views reported by Facebook. I wanted to compare the Unique Views to Video Views to eliminate anyone that might have watched the video more than once. Then I wanted to look at that number and compare to the number of users that actually turned the sound on. I also wanted to break down the numbers based on live and uploaded videos all of Live Streaming Pros videos were live. To better get a handle on the numbers here are the averages of all 3 pages and both video types combined:.

Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now?

B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once.

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Jul 14, - In January , the average Facebook view earned 4, views. By May , our average number of Facebook video views had increased to.

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