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The difference between partner and ally

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Strategic alliance

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A strategic alliance also see strategic partnership is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses.

Strategic alliances can develop in outsourcing relationships where the parties desire to achieve long-term win-win benefits and innovation based on mutually desired outcomes. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occur when two or more organizations join together to pursue mutual benefits. Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property.

The alliance is a cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer access to knowledge and expertise , economic specialization , [1] shared expenses and shared risk.

There are several ways of defining a strategic alliance. Some of the definitions emphasize the fact that the partners do not create a new legal entity, i.

This excludes legal formations like joint ventures from the field of Strategic Alliances. Others see joint ventures as possible manifestations of Strategic Alliances. Some definitions are given here:. Various terms have been used to describe forms of strategic partnering.

Definitions are equally varied. There are seven general areas in which profit can be made from building alliances. Some types of strategic alliances include: [2] [9] [10] [11]. Michael Porter and Mark Fuller, founding members of the Monitor Group now Monitor Deloitte , draw a distinction among types of strategic alliances according to their purposes:.

Further kinds of strategic alliances include: [9] [11]. Some analysts may say that strategic alliances are a recent phenomena in our time, in fact collaborations between enterprises are as old as the existence of such enterprises. Examples would be early credit institutions or trade associations like the early Dutch guilds.

There have always been strategic alliances, but in the last couple of decades the focus and reasons for strategic alliances has evolved very quickly: [9] [11]. In the s, the focus of strategic alliances was the performance of the product. The partners wanted to attain raw material at the best quality at the lowest price possible, the best technology and improved market penetration, while the focus was always on the product. In the s, strategic alliances aimed at building economies of scale and scope.

The involved enterprises tried to consolidate their positions in their respective sectors. During this time the number of strategic alliances increased dramatically. Some of these partnerships lead to great product successes like photocopiers by Canon sold under the brand of Kodak, or the partnership of Toshiba and Motorola whose joining of resources and technology lead to great success with microprocessors.

In the s, geographical borders between markets collapsed and new markets were enterable. Higher requirements for the companies lead to the need for constant innovation for competitive advantage. The focus of strategic alliances relocated on the development of capabilities and competencies. Disadvantages of strategic alliances include: [2].

The success of any alliance very much depends on how effective the capabilities of the involved enterprises are matched and whether the full commitment of each partner to the alliance is achieved.

Poor alignment of objectives, performance metrics, and a clash of corporate cultures can weaken and constrain the effectiveness of the alliance effectiveness.

Some key factors that have to be considered to be able to manage a successful alliance include: [14] [15] [16]. Using and operating strategic alliances does not only bring chances and benefits. There are also risks and limitations that have to be taken in consideration.

Failures are often attributed to unrealistic expectations, lack of commitment, cultural differences, strategic goal divergence and insufficient trust. Some of the risks are listed below: [2] [18]. The "dark side" of strategic alliances has received increasing attention across different management fields, such as business ethics, [19] marketing, [20] and supply chain management.

Many companies struggle to operate their alliances in the way they imagined it and many of these partnerships fail to reach their defined goals. Some common mistakes are:. Strategic alliances have developed from an option to a necessity in many markets and industries. Variation in markets and requirements leads to an increasing use of strategic alliances.

Nowadays, global companies have many alliances on inland markets as well as global partnerships, sometimes even with competitors, which leads to challenges such as keeping up competition or protecting own interests while managing the alliance.

So nowadays managing an alliance focuses on leveraging the differences to create value for the customer, dealing with internal challenges, managing daily competition of the alliance with competitors and Risk Management which has become a company-wide concern.

The percentage of revenues for the top U. In the analysis phase performance goals for the partnership are defined. These goals are used to determine the broad operational capabilities that will be required. In the selection phase those performance goals are used as some of the criteria to evaluate and select potential alliance partners.

The activities most often associated with the analysis phase are: [25]. Forming a strategic alliance is a process which usually implies some major steps that are mentioned below: [11] [26] [27]. In this phase in the life of a strategic alliance, an internal structure occurs under which its functions develop. While operating it, the alliance becomes an own new organization itself with members from the origin companies with the aim of meeting all previously set objectives and improving the overall performance of the alliance which requires effective structures and processes and a good, strong and reliable leadership.

Budges have to be linked, as well as resources which are strategically most important and the performance of the alliance has to be measured and assessed. This phase focuses on creating frameworks both legally and organizational for the strategic alliance relationship, on agreeing and finalizing operational plans, making sure that key leadership is in place, and creating a formula for risk-and-reward that will motivates both parties to make the relationship a success.

This phase ends with the contract being signed. There are several ways that a strategic alliance can come to an end: [26]. From Wikipedia, the free encyclopedia. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. Mowery, Joanne E. Oxley, Brian S. August Strategic Alliance Magazine Q3 : 22— Strategic Alliance Magazine Q3 : 37— Developing Strategic Alliances, First Edition.

Library of Congress Cataloging-in Publication Data. Holmberg and Jeffrey L. Building Successful Strategic Alliances. The Policy of Study Journals.

Strategic Alliance Magazine Q3 : 16— Importance of Strategic Alliances in Company's Activity. Strategic Alliance Magazine Q3 : 19— Journal of Business Ethics. Industrial Marketing Management. Journal of Operations Management. Journal of Management. The Association of Strategic alliance Professionals. January The Effectiveness Of Strategic Alliances.

Strategic Management Journal. Strategic Organization. Categories : Business terms Strategic alliances. Hidden categories: Articles needing additional references from June All articles needing additional references Commons category link is on Wikidata.

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What Are the Differences Between Partnerships & Alliances in Business?

Marine Corps Sgt. Micah N. Pauly on a mm howitzer round during a bilateral artillery range supporting exercise Eager Lion in Al Quwayrah, Jordan, April 23, Marine Corps photo by Cpl.

How should the countries in the Baltic Sea region and their allies meet the strategic challenges posed by an openly aggressive and expansionist Russia? NATO and the nonaligned states in the region are now more concerned about an external threat than they have been since the end of the Cold War.

A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contractual , exclusive bond in which both entities commit not to ally with third parties. Alternatively, it may be a very loose arrangement designed largely to impress customers and competitors with the size of the network the business partners belong to. A business partner or alliance can be crucial for businesses.

Simple Rules for Making Alliances Work

Businesses can structure themselves in a variety of ways to do business. Two popular business structures are partnerships and alliances. Each structure has pluses and minuses. The essential difference between these structures is that a partnership is a merger of individual interests for mutual profit, while an alliance is a collaboration between sovereign interests for mutual profit. A partnership is a business structure for a multi-owner business that has not filed to incorporate. It is the simplest and least expensive structure for a co-owned business. In a general partnership, each partner is an owner, has a hand in running the business and can make decisions binding the other partners to a business deal.

Alliances vs. Partnerships

What if there were a legal dispute between the foreign investor and his or her Egyptian partners or collaborators? I know that many people do not feel they possess their partners and lovers. Back then, when partners of stars melted into the background, it was a barnstorming stealing of the show. YouTube has signed up over a million partners people who agree to run ads over their videos to make money from their content.

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We may wonder how to help them and show them how much we care. While friendship is important, the real question is how to be a better ally. What does it mean to be a better ally, exactly? Is it the same as being a friend?

What Are the Differences Between Partnerships and Alliances in Business?

But Ally knows better and dresses tastefully for her age and body type now. We are not "equal" and you are not an ally if this is the childish base of your notions. He was at times both an ally and annoyance to President Obama.

Success requires shifting your focus to a complementary set of principles. What is going wrong? Because alliances involve interdependence between companies that may be competitors and may also have vastly different operating styles and cultures, they demand more care and handling than other business arrangements, say Hughes and Weiss, management consultants at Vantage Partners. The authors have developed five principles—based on their two decades of work with alliances—to complement the conventional advice on alliance management: 1 Focus less on defining the business plan and more on how you and your partner will work together. Companies that have adopted these principles have radically improved their alliance success rate. These companies have learned that the conventional advice is not so much wrong as incomplete.

Business partner

Alliance, partnership, partnership, alliance. It seems like those terms are used interchangeably by Defense Department officials in every other speech. However, those officials are choosing their words carefully, because in the world of international relations, alliances and partnerships are two very different things. Alliances are formal agreements between two or more nations. In national defense, they're promises that each nation will support the other, particularly during war. Medical Course From left, a U.

A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contractual, exclusive bond in which both entities commit not to ally with third parties.

Account Options Login. Koleksiku Bantuan Penelusuran Buku Lanjutan. Springer Shop Amazon. Managing Joint Innovation : How to balance trust and control in strategic alliances. Springer , 10 Okt - halaman.

National Defense Strategy: Alliances and Partnerships

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A strategic alliance also see strategic partnership is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses.

This unique collection presents a comprehensive concept of diplomacy.

Partnerships share joint ownership, and alliances share a common goal without joint ownership. This business is a separate entity, jointly owned and operated by the people in the partnership. An alliance is formed when businesses agree to collaborate without giving up their independent status. Partners invest finances and personal assets in the business concern, equally or proportionally, according to the terms of their partnership agreement or contract.



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