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How do you see how many views on facebook video

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Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format. Yet, video ad bidding and view measurement and reporting can vary widely by platform.

SEE VIDEO BY TOPIC: How To Retarget Facebook Video Views

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SEE VIDEO BY TOPIC: How to Check Facebook Video Views

What counts as a video view? A refresher on how social platforms calculate video ad views

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Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it? This article will outline some of our findings and give you some insight on how you acquire more video views specifically on Facebook. These tips are relevant to a small business or an enterprise marketing team.

From a paid social campaign or organic reach of your follower base, a second post or a minute short film. In order to optimize your videos for views, you first must understand the different types of viewing experiences provided by Facebook. How will your video look on different devices? Will the viewer have to click something to watch it full-screen, turn their device or turn the sound on?

Is there a certain video size that performs better than others? This is the standard, cinematic video post; optimized for desktop or mobile viewing and fits well within the right column of Facebook for advertising.

These videos maintain an aspect ratio of full landscape and if you change the orientation of your device, will display full screen. Optimally, these are also the same size as a YouTube video x While this format is best for full-screen, vertical viewing on a mobile device, this aspect ratio , full portrait has to be placed in the modified square box canvas like the image above. Snapchat has made filming and viewing vertical video on mobile almost a reflex. Be wary when using it for advertising in the right-hand column, however.

Now, square video is becoming a widely popular format for two reasons:. As I mentioned above, mobile users actually prefer not to turn their phones, so this reduces friction. Second, a video in this format takes up more screen real estate, making it more prominent within the newsfeed. If a viewer clicks on these links on a desktop, they are taken directly to YouTube in a new tab.

Alternatively, on a mobile device, a YouTube interface is loaded into a Facebook frame. Knowing how video posts are displayed is only half the battle, but now you know the options at your disposal.

Last year, we started to understand how prominent silent video watches actually are. Therefore, if viewers are choosing this option, we must align our videos accordingly. Some videos may not require sound at all, but for those that do, how do we optimize for silence? Add Captions or Subtitles. When you are natively posting to Facebook, the publisher gives you the option to either upload an. SRT file or generate captions using their editor. Either works just fine and if you choose you can easily order a captions file here.

Alternatively, you could add subtitles in post production. Or use an online editor like Animoto. One commonality with them is the use of captivating intro text within the first seconds of each video. Fact is, Facebook users are scrolling through the newsfeed quickly. In the beginning of , video creators claimed portrait video was going to be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king. Square video or ratio takes up more space in the newsfeed and by simple virtue of being bigger, you will likely see more views.

Plus, no annoying phone flipping to find a comfortable viewing experience. Particularly if you are advertising in the newsfeed, you should be using a square format. The square video format also makes it easier to add your title to the duration of your video clips. Instead of your video being a ratio, take a video, fit it into a square, and use the remaining space for your title.

This is how we make our videos above. Adding text like this allows you to communicate your value quickly as users scroll through the newsfeed. You can make it bold, style it consistently with your brand, and never worry about losing context as the video is shared.

Lastly, be brief in the text accompanying your video. No need to describe it in detail to your viewers; let it speak for itself. In a recent study, Buzzsumo found that posts with a median character count of 61 had a higher view rate.

Shorter descriptions pique curiosity and encourage viewers to simply dive straight into the video content. If you want more views, stop thinking about you and start thinking about the viewer. How can you provide more value to them? Do they truly have an incentive to watch your content? You must communicate your true value and do so with passion. If you do this, and combine it with the tips mentioned above, you will see the results you desire, whether that be views, shares, comments, leads, or clicks.

Ready to take this whole video marketing thing to the next level? Consider a video workshop with me! Featured Image Created with Placeit. Want to Contribute Content to impactbnd. Click Here. By Megan Lang on May 9th, Video Marketing. By Myriah Anderson on May 5th, By Nick Bennett on April 29th, By Zach Basner on April 24th, By Will Schultz on April 23rd, By Myriah Anderson on April 21st, By John Becker on April 21st, Social Media Marketing.

By Liz Moorehead on May 4th, By Liz Moorehead on April 16th, By Iris Hearn on March 16th, By Joel Waggener on March 10th, By John Becker on February 18th, By Vin Gaeta on January 15th, By Connor DeLaney on October 29th, By Kate Fodera on October 28th, By Arielle Gnann on October 22nd, Privacy Policy Trademarks. Organic reach on Facebook becomes increasingly difficult to get day after day.

Types of Video Posts on Facebook In order to optimize your videos for views, you first must understand the different types of viewing experiences provided by Facebook. Landscape Newsfeed Video Post This is the standard, cinematic video post; optimized for desktop or mobile viewing and fits well within the right column of Facebook for advertising. Portrait Newsfeed Video Post While this format is best for full-screen, vertical viewing on a mobile device, this aspect ratio , full portrait has to be placed in the modified square box canvas like the image above.

In Be wary when using it for advertising in the right-hand column, however. Optimize for Silent Playback Last year, we started to understand how prominent silent video watches actually are. Opt for Square Video In the beginning of , video creators claimed portrait video was going to be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king.

Keep The Caption Short Lastly, be brief in the text accompanying your video. Video Marketing What does a strong video culture look like?

Are People Really Watching Your Facebook Videos?

Want longer video views on Facebook? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. His agency, RamondoMedia , helps people generate leads and sales using Facebook ads. His course is called Funnels

Marketing software to increase traffic and leads. Free and premium plans.

It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage.

Why Facebook Video Views are Misleading

Facebook will begin telling users how many views a video has received, a move that demonstrates the importance Facebook videos play for online publishers trying to push their content in front of as many people as possible. September 8, Taking a page out of YouTube 's book, Facebook will begin telling users how many times a video appearing in their news feed has been viewed. The number of times a video has been viewed will be shown on public videos from individual people and pages. And it's not hard to see why. In addition to the sheer volume of people regularly viewing and sharing videos via Facebook, the impact of Facebook videos is well documented by this point. That was mainly a result of individuals challenging friends on Facebook and sharing more than 17 million ALS challenge videos that were viewed by more than million people more than 10 billion times.

Facebook will soon tell users how many views a video receives

Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over million page likes.

Creators get excited about their high view count on Facebook videos, but often fail to realize that YouTube and Facebook count views very differently.

Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday.

How to Use Facebook Ads to Improve Your Video Views

People who upload a video to Facebook and allow it to be played by anyone will be able to see how many times it has been viewed beginning Monday. Many videos uploaded to Facebook have strict privacy settings that limit their access to friends or small groups. When people want to share videos with the public, they are more likely to turn to a place like YouTube. But Facebook has more active users globally than YouTube, and wider visibility of videos and the addition of viewership figures could make that more apparent to consumers and advertisers.

SEE VIDEO BY TOPIC: How to Check Facebook Video Views

B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video.

Facebook Video Statistics

Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it? This article will outline some of our findings and give you some insight on how you acquire more video views specifically on Facebook. These tips are relevant to a small business or an enterprise marketing team. From a paid social campaign or organic reach of your follower base, a second post or a minute short film.

While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those.

The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos?

Boost Your Facebook Video Views with These 6 Tactics

Do you need to increase your Facebook video views for marketing purposes? Recent studies suggest focusing your marketing strategy on Facebook is a good idea. According to Hootsuite , 2. In fact, Facebook is the second most used platform to watch videos today, just second behind Youtube.

How to Increase Your Facebook Video Views [Complete Guide]

Until a few years ago, people could have been forgiven for thinking that Facebook was meant for text-based status updates, Instagram for images, and YouTube for sharing videos. Not anymore, though. As the below Facebook video stats prove, video is the king of content on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube.

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Make your video public on Facebook and learn how many views it has

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